Friday, December 19, 2014

Does your carpet need servicing? To cleaning or maintenance? Carpet Cleaning is a necessity.

WOOLSAFE NEWS Winter 2014/15
Does A Rolls-Royce Need Servicing?
It is generally accepted that servicing
every year is good for your car. It will
keep it running trouble-free for longer.
Parts are kept lubricated, so don’t wear
out prematurely and the performance
remains high, adding to the overall
enjoyment of owning the car.
Rolls Royce make some of the best
cars in the world, yet they still need
servicing. The fact that they need
servicing doesn’t make them any less
So why is it that some wool carpet
manufacturers and retailers, past and
present, promote the notion that wool
carpet doesn’t need regular cleaning
and that vacuuming alone is sufficient?
If Rolls Royce, in a bid to sell more cars,
announces that their cars don’t need
servicing, would they sell more? In the
short term, possibly, but in year two
and three when performance drops
and they start breaking down at the
side of the road, what happens to their
reputation? Consumers are turned off
by poor reliability and sales fall.
This is what I believe has happened
to wool carpet sales over the last few
years and contributed to the sharp rise
in popularity of ‘stain free and easy clean’ synthetic carpets.

Wool carpet is very good at hiding soil
(which contributes to the myth that
they don’t need cleaning) and trapping
allergens and pollutants. It acts like a
giant filter regulating indoor air quality
and humidity. However, for it to be
effective this ‘filter’ needs to be cleaned
regularly. Correct and frequent
maintenance will extend the useful life
of the carpet by removing grit and dirt
that abrade the fibres and cause loss
of pile density and flattening.
Then there is the very important
issue of appearance.

Pic : Fibers under the microscope with particles attached(soil) these break the fiber and cause wear these need to be regularly removed  

All carpet fibres,
including wool, lose their lustre, colour
and definition when oily and sticky
soil attaches itself to the pile.

This type of soil, coming into our homes on
our shoes and through air pollution,
cannot be removed by vacuuming, it
requires cleaning.

WOOLSAFE NEWS Winter 2014/15
The WoolSafe Organisation recently
carried out extensive research into
the effects of maintenance on carpet
appearance. The tests found that
although regular vacuuming helped to
slow down soiling, the carpet’s
appearance continued to deteriorate.
However, as you can see from the
purple (‘regularly cleaned’) line in the
diagram below, regular annual

Call Able Carpet Care  9562-7565 to arrange a clean of you carpets.

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